Services

Practical help with business improvement and change.

Four service areas, one starting point: the business need. I analyse what is not working, prioritise what matters, and lead the implementation together with your people.

01

Business & Process Improvement

Typical problem
Manual administration, bottlenecks, duplicated work or unclear responsibilities slow the organisation down.
How I help
I map how work is actually done today, find root causes and lead the introduction of better ways of working.
Business value
Clearer responsibilities, smoother workflows and time freed for what matters — followed up against agreed measures.

Includes

  • Business and operational analysis
  • Process mapping and root cause analysis
  • Improving workflows
  • Implementing new ways of working
  • Measuring business outcomes
Related experience:KPA PensionVilla FridhemDiscuss your business challenge →

02

Project & Change Management

Typical problem
An important initiative has been identified, but nobody internally has the time, mandate or structure to drive it.
How I help
I take responsibility for planning, coordinating stakeholders and driving the work through implementation, adoption and handover.
Business value
Momentum, clear ownership and a change that is actually used in everyday work.

Includes

  • Senior project management
  • Stakeholder coordination
  • Planning and prioritisation
  • Implementation management
  • Change communication and adoption
Related experience:KPA PensionConnected MobilityDiscuss your business challenge →

03

Digitalisation & AI Adoption

Typical problem
You want to use AI, automation or new digital tools, but it is unclear where the real business value is.
How I help
I lead digital and AI-related initiatives from the business side, working with technical specialists and suppliers to connect operational needs with practical implementation.
Business value
Digital investments grounded in real needs, with people prepared to use them.

Includes

  • AI use-case identification
  • Prioritisation based on business value
  • Business requirements
  • Collaboration with technical specialists
  • Supporting implementation and adoption
Related experience:Villa FridhemConnected MobilityDiscuss your business challenge →

04

Business & Customer Development

Typical problem
AI is changing how customers search, compare suppliers and decide what to buy. Businesses need to adapt how they attract, reach and convert customers — and improve offerings, customer journeys and commercial processes.
How I help
As a business and change lead — not a technical SEO specialist — I analyse changing customer behaviour, assess marketing and sales processes, identify opportunities, prioritise improvements and coordinate implementation across marketing, sales and specialists.
Business value
Offerings and customer journeys based on evidence, better alignment with how customers now buy, and more relevant sales opportunities.

Includes

  • Customer and market insight
  • AI-driven transformation of marketing and sales
  • Customer journey and offering development
  • Commercial process improvement
  • Practical transformation roadmap
Related experience:School of ServiceDiscuss your business challenge →

How I work

From business challenge to practical improvement

  1. 01

    Understand

    Analyse the challenge, current processes, customer and employee needs.

  2. 02

    Prioritise

    Identify opportunities and evaluate potential business value.

  3. 03

    Implement

    Coordinate people, processes and technology to deliver improvements.

  4. 04

    Embed & Improve

    Support adoption, follow up outcomes and refine ways of working.

Engagement

How we can work together

Defined consulting assignments

Business analysis, process improvement, business development or other clearly scoped initiatives.

Project leadership and temporary support

Taking responsibility for an important initiative when the organisation needs additional experience or capacity.

Permanent opportunities

I am also open to relevant senior roles in business improvement, project management and change management.

FAQ

Common questions

When does it make sense to bring in an external project manager?

When an important initiative needs an owner and internal teams are busy with day-to-day delivery, when ownership is unclear, or when the work spans several functions. I add senior capacity for a defined period and hand the work back to the organisation.

Can you help a small company find practical uses for AI?

Yes, from the business side. I start with your processes and needs, identify where AI could create value, prioritise use cases and work with technical specialists on implementation. I don't build AI systems myself.

Can you lead a CRM or system change from the business side?

Yes. I connect business requirements with suppliers, developers and the people who will use the system, and support implementation and adoption.

Where do you work?

I am based in Stockholm and work with organisations across Sweden, on site and remotely, in Swedish and English.

Need help moving an initiative forward?

Tell me about the challenge. We can explore together whether I am the right fit.

Let's explore how I can help