Research & Insights

Practical perspectives on business improvement, AI adoption and changing customer behaviour — grounded in established research.

Themes

Three themes

The areas my consulting work focuses on, with selected sources behind each.

Business Improvement & Change

Why good plans stall — and what makes change hold.

Bottlenecks, duplicated work and unclear responsibilities rarely come from one person or system. Mapping how work actually flows, finding root causes and following up consistently is what turns a plan into a changed way of working.

Selected sources

Hammer, M. (2007). The Process Audit. Harvard Business Review, 85(4).
Sull, D., Homkes, R., & Sull, C. (2015). Why strategy execution unravels — and what to do about it. Harvard Business Review, 93(3).
Kotter, J. P. (1996). Leading Change. Harvard Business School Press.
Hiatt, J. M. (2006). ADKAR: A Model for Change in Business, Government and Our Community. Prosci.

AI Adoption in Business

From experimentation to practical business value.

Many organisations have tried AI; fewer have made it stick. The gap is rarely the technology — it is clear priorities, ownership, and people who trust and understand the new way of working.

Selected sources

McKinsey & Company (2025). The state of AI.
Statistiska centralbyrån (2025). Stor ökning av AI-användningen bland företag 2025.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478.
Edmondson, A. C. (2019). The Fearless Organization. Wiley.

Changing Customer Behaviour

How AI is changing marketing, sales and customer discovery.

Customers increasingly use AI to search, compare and choose suppliers. Businesses need to understand what customers are trying to achieve and adapt how they attract, reach and convert them.

Selected sources

Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2016). Know your customers' jobs to be done. Harvard Business Review, 94(9).
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value Proposition Design. Wiley.
Glikson, E., & Woolley, A. W. (2020). Human trust in artificial intelligence: Review of empirical research. Academy of Management Annals, 14(2), 627–660.

Research is most valuable when it leads to practical action — better processes, clearer priorities and change that is actually used.

See how this plays out in practice in Selected Work More about how I work