I focus on outcomes.
Everything starts with the outcome. Before choosing methods or tools, I define what success looks like and align the work around the goals that matter most.
Karin Haglund
Turning complexity into meaningful change.
Helping organisations simplify complexity, align people and deliver meaningful business change.
Business Development · Project Management · Business & AI Transformation
ScrollThe KH Approach
A simple approach to meaningful change.
My approach is simple. Every successful transformation starts with understanding the desired outcome. From there, I simplify complexity, bring people together and make sure ideas become reality.
I simplify complexity.
Complex challenges don't have to become complicated. I break them down into clear priorities, practical steps and decisions that people understand and can act on.
I bring people together.
Lasting change happens when people move in the same direction. I build alignment, encourage collaboration and create shared ownership across teams and stakeholders.
I make change happen.
Ideas create value only when they are put into practice. I enjoy turning strategy into action and helping organisations deliver meaningful, lasting results.
How I work
Every organisation is different, but successful transformation follows a structured process built on evidence, collaboration and measurable outcomes.
Understand
Business analysis, stakeholder interviews, research and data help identify the real challenges before solutions are discussed.
Align
Facilitate workshops and create a shared understanding across business, technology and leadership.
Design
Translate insights into practical initiatives, roadmaps, processes and AI-enabled opportunities.
Deliver
Lead implementation through structured project management, collaboration and continuous communication.
Improve
Measure outcomes, evaluate results and continuously refine ways of working to create sustainable business value.
Selected Work
Selected work across transformation, product and AI.
Mobility Sector
Connected Mobility Platform
- Challenge
- Fragmented systems, siloed teams and unclear ownership were slowing down a strategic move into connected mobility services.
- Approach
- Framed the customer outcome, restructured the delivery around value streams and introduced lightweight, outcome-based governance.
- Outcome
- Faster feature delivery, a coherent customer experience across touchpoints and a durable foundation for future mobility services.
- Key Capabilities
- Connected ProductsProgramme LeadershipPlatform Strategy
Villa Fridhem
AI-powered Wine Cellar Management
- Challenge
- Manual tracking of a growing, high-value wine inventory created friction, blind spots and lost margin at moments of hospitality.
- Approach
- Shadowed the operations, framed the real jobs-to-be-done and prototyped an AI-supported model tuned for the venue's rituals rather than for generic use.
- Outcome
- Higher confidence at the table, lower stock loss and a repeatable playbook for AI adoption in traditional hospitality settings.
- Key Capabilities
- AI ProductHospitalityDiscovery
Professional Services
CRM & Learning Platform
- Challenge
- Sales, delivery and learning operated on disconnected tools, creating duplicated effort, poor visibility and a fragmented customer experience.
- Approach
- Mapped the full customer and learner journey, defined a shared data model and structured delivery around measurable adoption milestones.
- Outcome
- Higher pipeline visibility, faster onboarding of new learners and a step change in cross-team collaboration.
- Key Capabilities
- CRMLearningBusiness Analysis
Enterprise Client
Cross-functional Business Transformation
- Challenge
- A complex, regulated organisation needed to modernise its operating model while sustaining service quality for millions of customers.
- Approach
- Established a shared strategic narrative, mapped end-to-end value streams and structured the programme around measurable, business-owned outcomes.
- Outcome
- Faster decision-making, reduced delivery risk and a durable foundation for continuous transformation across the organisation.
- Key Capabilities
- Enterprise TransformationProgramme LeadershipChange Management
Research & Insights
A practice, backed by ongoing research.
Working notes and briefings on the questions that shape modern transformation.
01
AI Adoption
How organisations move from AI experimentation to durable, value-creating adoption.
02
Change Management
The leadership habits and structures that make change stick beyond the launch date.
03
AI Governance
Practical governance frameworks that keep AI accountable without slowing the organisation down.
04
Psychological Safety
Why the ability to say what isn't working is the single strongest predictor of delivery success.
05
Human-Centred AI
Designing AI-enabled work around the people who have to live with it, not around the technology.
About
Understanding the business before changing it.
I'm a Business Development Consultant and Project Manager with more than a decade of experience helping organisations understand their business, simplify complexity and deliver meaningful change.
Successful transformation starts with understanding the business—its goals, challenges, opportunities and the evidence behind them.
By combining business analysis, stakeholder insights, workshops and data, I help organisations make informed decisions, align people and turn strategy into meaningful change.
Experience across industries
Every organisation is different, but the ability to understand complexity, align people and deliver meaningful change remains the same.
Financial Services
Media & Entertainment
Hospitality
Public Sector
Education
Technology
Throughout my career I have worked with organisations of different sizes across both private and public sectors.
While industries differ, the challenges are often similar—improving collaboration, simplifying complexity, strengthening ways of working and delivering sustainable business value.
