KARIN HAGLUND

I simplify complexity and drive change — from business need to results.

With 15+ years of experience leading cross-functional projects, I help organisations improve how they work, serve their customers and grow their business.

I bring people together, identify what needs to change and lead the work from insight to implementation and measurable outcomes.

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What I do

Three areas, one way of working.

Grow your business

Develop customer-focused services, offerings and experiences that create commercial value.

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Improve how work gets done

Simplify processes, reduce manual work, improve collaboration and make better use of digital tools and AI.

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Lead projects and change

Bring people and functions together, create direction and turn plans into improvements that work in practice.

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Selected Work

Evidence from real assignments.

See all selected work
Facilitator leading a workshop with sticky notes on a glass wall

School of Service · Client Assignment · 2025–2026 · Ongoing

Service, Business & Digital Development

Challenge
Three separate systems created complexity, duplicate administration and high running costs.
Result
Ongoing: customer research, offering development and packaging, and preparation of a planned hotel pilot — supported by a digital platform concept.
Read case
Leadership team in strategic discussion around a wooden boardroom table

Financial Services · Enterprise · 2023–2024

Cross-functional Business Improvement

Challenge
Five B2B functions needed a more scalable way to plan customer engagement. Interviews, workshops and customer insights revealed the coordination challenges.
Result
I led the work to a shared planning model and new digital customer-meeting formats — around 50% more customers per session, less studio production and better cross-functional collaboration.
Read case
Sommelier reviewing wine bottle with tablet in an elegant private cellar

Hospitality · 2025–2026

Digital Wine Cellar Management

Challenge
A manual wine-inventory workflow made administration and daily follow-up difficult.
Result
An AI-assisted, no-code prototype built in Lovable showed a simpler workflow and supported the decision to buy an existing commercial system.
Read case
Two professionals collaborating over connected mobility interface designs

Education Project · Real Assignment · 2026

Product & Business Validation

Challenge
A school project with a real assignment: a broad early-stage product vision needed clearer customer and business priorities.
Result
Customer and market evidence focused the concept and supported decisions about further development.
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Portrait of Karin Haglund

About

Seeing the whole picture before changing it.

I combine project management, business development and change management to turn complex needs into improvements that work in everyday operations.

Experience from financial services, media, hospitality, technology, education and the public sector. Trained at Futuregames and Hyper Island.

About Karin

Contact

Let’s make progress.

Facing a business challenge, an initiative that needs momentum, or a process that could work better?

Let’s have a conversation about where you are today, what you want to achieve and what the next step could be.

Book a free 30-minute call

An informal conversation to explore your challenges and possible next steps. No obligations.

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