Connected Mobility
Product & Business Validation
2026
Helping an early-stage mobility venture move from a broad product vision towards evidence-based product priorities.
Project at a Glance
- Context
- Early-stage connected mobility venture
- Product
- Data-driven service for young/new drivers
- Business model context
- Driving behaviour · Digital coaching · Gamification/incentives · Insurance-related value proposition
- My role
- Project Lead · Business & Product Development
- Scope
- Customer discovery · Target-group research · Product concept evaluation · Value proposition · Willingness to pay
- Methods
- Customer research · Hypothesis testing · Business analysis · Product discovery · Scope prioritisation
- Delivery
- Customer and business insights · Product prioritisation recommendations
- Status
- Completed
Challenge
The venture was developing a relatively complex service for young drivers combining driving data, digital coaching and insurance-related incentives. The initial brief contained several different questions and potential product directions, creating a need to narrow the scope and establish which assumptions were most important to validate first.
Approach
Helped turn a broad initial brief into a focused discovery assignment.
Prioritised the most important customer and business questions and developed testable hypotheses around the target group, customer needs, perceived value and willingness to pay.
Conducted research and analysis to provide evidence for further product and business decisions rather than moving directly into development.
Outcome / Business Value
Provided customer and market evidence that helped clarify product priorities and supported decisions about further development. The project demonstrated the value of reducing a complex product vision into focused, testable business questions before committing additional resources to development.