01
Understand
Analyse the challenge, current processes, customer and employee needs.
KARIN HAGLUND
Moving important change from business need to everyday impact.
Senior Project Manager with 15+ years of experience leading business-focused projects, cross-functional improvements and digital initiatives. I simplify complex challenges, bring people together and drive change from business needs and analysis to implementation and results.
ScrollWhen to bring me in
Business challenges I can help you solve
For small and mid-sized organisations in Stockholm and across Sweden — and larger ones too.
Inefficient processes
Manual work, bottlenecks and unclear responsibilities. I map how work is done, find root causes and implement better ways of working.
See services →Initiatives not moving forward
Important improvements lack time, structure or leadership. I take ownership and drive the work through to implementation.
See services →Poor collaboration
Departments work in silos or have conflicting priorities. I align stakeholders around shared goals and processes.
See services →Digitalisation & AI
I help identify where digital tools and AI create real business value, and lead practical implementation from the business side.
See services →Changing customer behaviour
AI is changing how customers discover, compare and choose suppliers. I help marketing and sales adapt — from analysis to implementation.
See services →Customer experience & growth
I combine customer insight and business analysis to improve offerings, customer journeys and commercial processes.
See services →How I work
From business challenge to practical improvement
02
Prioritise
Identify opportunities and evaluate potential business value.
03
Implement
Coordinate people, processes and technology to deliver improvements.
04
Embed & Improve
Support adoption, follow up outcomes and refine ways of working.
Selected Work
Evidence from real assignments.
School of Service · Client Assignment · 2025–2026 · Ongoing
Service, Business & Digital Development
- Challenge
- Three separate systems created complexity, duplicate administration and high running costs.
- Result
- Ongoing: customer research, offering development and packaging, and preparation of a planned hotel pilot — supported by a digital platform concept.
Financial Services · Enterprise · 2023–2024
Cross-functional Business Improvement
- Challenge
- Five B2B functions needed a more scalable way to plan customer engagement. Interviews, workshops and customer insights revealed the coordination challenges.
- Result
- I led the work to a shared planning model and new digital customer-meeting formats — around 50% more customers per session, less studio production and better cross-functional collaboration.
Hospitality · 2025–2026
Digital Wine Cellar Management
- Challenge
- A manual wine-inventory workflow made administration and daily follow-up difficult.
- Result
- An AI-assisted, no-code prototype built in Lovable showed a simpler workflow and supported the decision to buy an existing commercial system.
Mobility · Early-stage Venture · 2026
Product & Business Validation
- Challenge
- A broad early-stage product vision needed clearer customer and business priorities.
- Result
- Customer and market evidence focused the concept and supported decisions about further development.
About
Seeing the whole picture before changing it.
I combine project management, business development and change management to help organisations turn complex business needs into practical improvements.
My background spans financial services, media, hospitality and technology.
Experience across industries
Financial Services
Media & Entertainment
Hospitality
Technology
Education
Public Sector
Contact
Need to move an important initiative forward?
If you have a business challenge, system change or improvement initiative that needs structure, ownership and implementation, let's talk. I can step in for a defined project or strengthen your organisation with senior project management, business development and change management capacity.