Understand the whole picture.
I start by understanding the business, its goals, customers, people and current ways of working. I use stakeholder insight, data and analysis to understand what is really happening before defining a solution.
KARIN HAGLUND
From idea to everyday impact — when change spans the organisation.
I create clarity, bring the right people together and lead cross-functional change from insight to implementation — with respect for the expertise already in the business.
ScrollThe KH Approach
A practical approach to business change.
The people closest to the work often know where the problems are. My role is to bring those perspectives together, see the bigger picture and create the structure needed to move from challenge to solution.
Find what needs to change.
I look beyond individual symptoms to identify patterns, gaps and dependencies across teams, processes and technology — and clarify what will create the most value.
Bring the right people together.
The expertise already exists in the organisation. I create alignment across functions, make different perspectives visible and help teams build shared ownership of the way forward.
Make change work in practice.
From new processes and ways of working to digital tools, AI or broader business change, I turn decisions into structured implementation and support adoption so improvements become part of everyday work.
How I solve business problems
I start by understanding the business, identify the real problem, bring together people, processes and technology, design practical improvements and help implement change that people actually adopt.
Understand
Start by understanding the business challenge through business analysis, stakeholder and customer insights, research and relevant data. When the right information is missing, I help uncover it before defining solutions.
Align
Bring the right people together to create shared understanding, clarify priorities and align business, processes and technology around the outcome.
Design
Translate evidence and insights into practical improvements, roadmaps, processes and relevant AI-enabled opportunities.
Deliver
Turn decisions into action through structured project management, cross-functional collaboration and continuous communication.
Improve
Measure outcomes, evaluate results and continuously refine ways of working to create sustainable business value.
Selected Work
Selected work across transformation, product and AI.
School of Service · Client Assignment
Digital Service & Learning Platform
2025–2026 · Ongoing
- Challenge
- School of Service supports hospitality businesses in developing service, guest experience and employee capabilities. At the same time, three separate systems supporting CRM, learning and operational processes created technical complexity, duplicated administration and high running costs.
- Approach
- Analysed business requirements, workflows and user needs and translated the findings into a consolidated platform concept covering CRM, learning and onboarding, communication and operational workflows — developed and iterated with AI-enabled/no-code development alongside the broader service development work.
- Outcome
- A working platform concept that simplifies administration and creates a scalable foundation for School of Service's broader service offering. The next phase covers market and customer validation, willingness-to-pay testing, a hotel pilot, and implementation and change management.
- Key Capabilities
- Business DevelopmentService DevelopmentProject ManagementProduct DevelopmentDigital TransformationAI-enabled Development
Financial Services · Enterprise
Cross-functional Business Transformation
2023–2024
- Challenge
- The B2B organisation needed to strengthen customer engagement and create better conditions for sales. At the same time, several B2B functions increasingly needed support from Marketing & Communications, which was already overloaded and had become a production bottleneck. The challenge was therefore not simply to improve collaboration: the organisation needed to create more customer and business value without continually increasing the workload on Marketing. That required clearer prioritisation, shared planning, changed ownership and a more scalable cross-functional way of working.
- Approach
- Led a business analysis combining stakeholder interviews, operational data and process mapping. Facilitated cross-functional workshops across five B2B business functions and designed a collaborative planning model. Aligned stakeholders, secured management support and supported implementation and adoption before handover to the business.
- Outcome
- Established a shared cross-functional planning process that reduced bottlenecks, strengthened collaboration and shifted planning towards customer needs and business value. Business teams gained greater ownership and B2B Customer Service became able to independently deliver digital customer sessions instead of relying on Marketing.
- Key Capabilities
- Business TransformationBusiness DevelopmentChange ManagementCross-functional FacilitationStakeholder ManagementProcess Improvement
Hospitality
Digital Wine Cellar Management
2025–2026
- Challenge
- Manual management of a growing, high-value wine inventory required significant administration and made stock levels, sales activity and follow-up difficult to manage efficiently in daily restaurant operations.
- Approach
- Analysed the operational workflow and interviewed key users including restaurant management and front-of-house staff. Designed and built a functional digital prototype for inventory and sales management, using rapid AI-enabled/no-code development and iterative user feedback.
- Outcome
- Demonstrated how the manual workflow could be simplified through a more user-friendly digital solution, enabling faster inventory visibility and easier sales and stock follow-up. The organisation subsequently chose an off-the-shelf system rather than allocating internal resources to further custom development.
- Key Capabilities
- Business DevelopmentOperational ImprovementBusiness AnalysisRapid PrototypingAI-enabled DevelopmentProject Management
Mobility · Early-stage Venture
Product & Business Validation
2026
- Challenge
- An early-stage connected mobility company was developing a data-driven service for young drivers combining driving behaviour, digital coaching and insurance-related incentives. The initial product scope contained several possible directions and needed clearer prioritisation around actual customer value.
- Approach
- Helped narrow a broad initial scope into testable business and customer hypotheses. Conducted target-group research, explored customer needs and evaluated elements of the value proposition, including willingness to pay, to support product and business decisions.
- Outcome
- Provided evidence and customer insight to support product prioritisation and further development, helping the venture focus resources on the parts of the concept with the strongest potential customer value.
- Key Capabilities
- Product DiscoveryBusiness DevelopmentCustomer ResearchHypothesis TestingBusiness ValidationProject Management
Research & Insights
A practice, backed by ongoing research.
Working notes and briefings on the questions that shape modern transformation.
01
AI Adoption
How organisations move from AI experimentation to durable, value-creating adoption.
02
Change Management
The leadership habits and structures that make change stick beyond the launch date.
03
AI Governance
Practical governance frameworks that keep AI accountable without slowing the organisation down.
04
Psychological Safety
Why the ability to say what isn't working is the single strongest predictor of delivery success.
05
Human-Centred AI
Designing AI-enabled work around the people who have to live with it, not around the technology.
About
Seeing the whole picture before changing it.
I'm a Business Development & Project Management Consultant with extensive experience across different industries, organisations and types of change.
My strength is taking a cross-functional perspective when an important challenge reaches beyond one team's responsibilities. I quickly understand how the business works, listen to the people closest to the problem and connect insights across customers, teams, processes, technology and business goals.
My background in project management, business development, communication and change management — combined with strong facilitation and people skills — allows me to move between analysis and action.
I bring structure, an outside perspective and forward momentum to initiatives that need someone to see the whole picture, bring the right people together and lead the work from insight to implementation.
Experience across industries
Every organisation is different, but the process of understanding the business, identifying the real problem and implementing practical change stays the same.
Financial Services
Media & Entertainment
Hospitality
Public Sector
Education
Technology
Throughout my career I have worked with organisations of different sizes across both private and public sectors.
While industries differ, the challenges are often similar—understanding the business, improving collaboration, simplifying complexity and delivering sustainable business value.
