SF Studios – SF Anytime & SF Kids Play
Customer insight and commercial growth for digital services
2017–2019
Project-managed commercial initiatives, partnerships and campaigns that helped the streaming services reach more customers and grow sales.
Challenge
The streaming services SF Anytime and SF Kids Play needed to reach more customers, increase sales and develop relevant offerings for different target groups.
Results
- Contributed to record sales for SF Kids Play.
- Contributed to approximately 60% growth in the digital services' user base.
- Project-managed a campaign that won first prize at the Digital Mixx Awards 2017.
The external references illustrate the projects and campaigns; they do not independently verify every responsibility described.
My work
I project-managed commercial initiatives and marketing activities based on target-group analysis, customer behaviour and business goals.
I developed offerings, campaigns and content tailored to the everyday lives and needs of different target groups, particularly families with children.
The work included partnerships with media companies, family platforms, member clubs and influencers. Together we developed content and commercial offers to reach new customers in relevant channels.
I project-managed content marketing, newsletters, social media, digital advertising, outdoor and metro advertising, events, trade fairs and customer screenings.
I also project-managed content production for SF Kids Play, including the recording of Move It, coordinating participating children and parents, the trainer, the production team, schedules and follow-up.
The work involved ongoing coordination between internal teams, creative agencies, external partners and suppliers from planning to delivery.