Curriculum Vitae
A clear, executive view of the work.
Karin Haglund
Senior Project Manager · Business Improvement & Development · Change Management · Digital Development
Career
Professional Experience
Feb 2026 — Present
Senior Project Manager | Business Development & Digital Improvement (Freelance)
KH Business & Change
Aug 2022 — Dec 2024
Project Manager, Marketing & Communications | Business Improvement
KPA Pension
Sep 2020 — Sep 2021
Management Team Coordinator | Pandemic Response
Karolinska University Hospital
Sep 2017 — Nov 2019
Digital Marketing Project Manager | Commercial Growth
SF Studios
Aug 2016 — Aug 2017
Project Manager | Marketing, Communications & Digital Service Launch
UC AB
Sep 2013 — Jan 2017
Project Manager, Marketing & Communications | Business Development
Sandhamn Seglarhotell
Dec 2011 — Jun 2012
Project Manager | Brand Implementation
EVRY
Case work
Selected Projects
School of Service · Client Assignment
Service, Business & Digital Development
Business and operational development for a hospitality offering — from customer research and operational needs to service improvement, offering development and a consolidated digital platform.
Financial Services · Enterprise
Cross-functional Business Improvement
A customer-centred planning model established across five B2B business functions.
Hospitality
Digital Wine Cellar Management
A tested digital solution replacing a manual workflow for restaurant inventory and sales management.
Education Project · Real Assignment
Product & Business Validation
Customer and business evidence from a real assignment within my Agile Project Management programme, helping an early-stage mobility venture prioritise its product direction.
Tools & methods
Technical Skills
· Growth strategy
· Value proposition design
· Commercial modelling
· Partnerships
· Project Management
· Programme Leadership
· Project planning & follow-up
· Risk & delivery assurance
· Requirements management
· Process design
· Value stream mapping
· Prioritisation
· Digital workflow improvement
· Requirements & needs analysis
· Prototyping
· Business & IT collaboration
· Executive alignment
· Adoption planning
· Psychological safety
· Communication
· AI opportunity framing
· Responsible AI use
· AI-supported workflows
· Adoption strategy
· Discovery
· Validation
· Roadmap & prioritisation
· Outcome-based delivery
· Agile at scale
· Team topologies
· Cross-functional delivery
· Continuous improvement
· Executive workshops
· Strategy off-sites
· Design thinking
· Decision facilitation
· C-level engagement
· Cross-functional alignment
· Board reporting
· Negotiation
· User research
· Service design
· Usability
· Research synthesis
· Outcome mapping
· Value vs. effort
· Portfolio trade-offs
· Investment framing